Donor Persona Playbook + Bonus Templates

This step-by-step Donor Persona Playbook will show you how to create a persona so you can

• Boost credibility by improving your communications
• Understand how to makes instant connections with those most interested in your cause​

The Value Proposition Template will

• Help you to differentiate and communicate WHY your organization is the best option to contribute

The Marketing Analysis Template will help you to

• Determine where to put your immediate attention to see greater marketing results